According to the Hypebae website, Victoria’s Secret will return with a promotional campaign for a new lingerie collection. It is known that this is a bra with a texture that fits and is suitable for all women’s shapes. The shirt is made of special materials to create maximum comfort for the wearer.
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Everything would not be worth mentioning if Victoria’s Secret did not use the image of Taylor Hill – a former lingerie angel who has worked with the company since 2015. This goes against the announcements of the American lingerie brand. in recent times.
Specifically, before that, Victoria Secret’s announced it would stop hiring angels with fiery barbie doll bodies to promote and perform – as a tradition dating back to decades of the fashion house. Instead, it will be realistic and normalize the image of models with women of diverse physique (tall, short, fat, thin, black, white…) and influential in society in many ways. field.
Account @fadi_hani commented: “Victoria’s Secret only deliberately made statements to hide the public’s eyes. In the end, the company still used the image of lingerie angels to promote the product.”
Currently, the lingerie brand has not spoken about these reactions of the public. However, using the image of Taylor Hill does not mean that the company goes against what it has stated. Because, in this campaign, models with all shapes and sizes still appear. The image of Taylor Hill is only representative of girls with an hourglass body.
In addition to changing the media message on social media, Victoria’s Secret has also repaired a series of its stores. Instead of using glamorous dim lighting, Victoria’s Secret stores will switch to pastel pink light. In addition, the mannequins in the shop will also have more physique. The brand hopes to become the “feminist campaigner” of the world.
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