In March, a digital artwork by graphic designer Beeple sold for $69 million at Christie’s auction house. An NFT-backed purchase, or indelible token, secures ownership of the artwork through a digital record of the transaction, in the same way that physical art changes hands . This year, the NFT craze has generated hundreds of thousands to millions of dollars in revenue, possibly New York Times story or Jack Dorsey’s first tweet or Nyan Cat GIF.
For many NFT collectors, the goal is to help financially support artists and claim bragging rights about owning an original piece of digital art. But Ariella Steinhorn and Amber Scorah — the moderators of the storytelling platform Lion, which helps bring stories of workplace abuse to the media — saw an opportunity to leverage enthusiasm for the NFT for a new cause. “There are all these different ways that the NFT has been used and defrauded,” Scorah said. “And we found that no one has yet used them to draw attention to a social issue or a personal story and harness the power of NFT for activism.”
Today, Lioness publish an essay from an unnamed source detailing her experience seeking treatment in the late 1990s from health care professional and alternative medicine physician Deepak Chopra, who she said allegedly followed pursued a sexual relationship with her while she was at the Chopra Center. Along with publishing the essay, Lioness created an NFT on top of the Foundation, using a diary entry the author wrote in 1998, when the events she described were supposed to be taking place.
In one Termination and cancellation of mail to Lioness, Chopra’s attorney vehemently denied the allegations and threatened legal action if they continued to publish. Chopra was not immediately available for comment Express Company. We will update this post once we receive a response.
The diary emerged as Lioness reviewed the author’s allegations. Steinhorn and Scorah feel the site provides both testimony and a strong reminder to readers that a real person is behind the allegations, although she remains anonymous. “This is the perfect visual artifact that accurately illustrates what this story is about,” says Scorah. “It was written by a young woman in her twenties at the time. It’s really raw, and it feels very authentic to the experience of a young woman who is confused and doesn’t understand exactly what she’s going through, and is confused about it. “
As a small company, Lioness is also concerned about the potential legal consequences of publishing an anonymous account with allegations against a public figure like Chopra. (Lioness has courted several publications with stories, but they are unwilling to publish the allegations from a single anonymous source.) To help protect both the author and Lioness, all proceeds from the sale. The NFT will be transferred to the legal fund, for use in the event of a lawsuit or other legal action; Bidding on NFT will officially open next Thursday, September 23, at 1 p.m. ET. “We are going to stick it forever on the blockchain, and in the process, hopefully getting a bid will allow us to continue this work,” said Steinhorn.
In some ways, says Steinhorn, this NFT is the spiritual successor to the recent NFT Sold by model and writer Emily Ratajkowski, is aptly titled “Acquisition of Yourself: A Model for Redistribution” and purports to be a statement about who will profit from her image. (The NFT eventually sold for $175,000.)
Scorah said: “It is no longer a suitable project…
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