Influenced by innovation and trends imported from the West, Saigon women’s fashion from the 1950s to the early 2000s had obvious changes in ideology and aesthetic perspective. They are confident, individualistic and always the ladies leading the trend, resonating with the innovative thinking of the West, creating clear fashion imprints in the fashion history of the land that was once destined. known as the “Pearl of the Far East” of Indochina.
Ao dai modern innovation in the 50s
Ao Dai is the “soul” of Vietnam’s national costume. Over hundreds of years of history, the standard Vietnamese woman has always been associated with the Ao Dai. In the 50s and 70s, innovative ao dai with youthful colors and multi-material forms “creeped” into the fashion wave of Saigon women. Most of the girls in Cochinchina wore Ao Dai when going out, they considered the Ao Dai as a trend and contributed to creating aesthetic beauty for their appearance in the cultural thought at that time.
Raglan Ao Dai (a creation of Dung Tailor in Dakao) with a high, discreet collar and fully assembled sleeves at a 45-degree angle to help shape the body proportions, narrowing the waist to definitely honor the second round. outstanding.
In the 60s, the long sleeveless shirt with long sleeves, combined with gloves and bags promoted by Madam Tran Le Xuan, was imitated by women, these new and innovative details create a liberal and youthful appearance. traditional national costume. This was also a controversial trend at the time because it went beyond cultural norms.
Later, the Ao Dai with round neck, heart neck, boat neck… was updated by famous tailors. Keeping up with world trends, they also use many new materials or unique floral and leaf drawings. The acumen and modern thinking of Saigon women in fashion is always appreciated. They are not afraid to experiment with international trends when wearing ao dai in their very own ways. Sunglasses, jewelry, bags and ao dai show the intersection between tradition and modernity.
Mini skirts make the image of Saigon women more “Westernized” in the 60s
Not only forcing the image in ao dai, Saigon women began to update Western fashion trends. They are attracted by the youthful and dynamic mini skirts of European – American fashion. For the first time, Saigon women wear short skirts, confidently striding down the street with charm, femininity and modernity.
Jeans and flared pants “dominate” fashion in the 70s
Referring to the fashion of the last decade, flared pants cannot be missing. Immersed in the “flow” of world trends, jeans material quickly appeared in Saigon’s fashion “district” in the 70s. Saigon women wore jeans to express their personality and affirm their normality. rights in fashion.
Affirm your personality and uniqueness with menswear fashion in the 80s
The 80s was considered a time of intersection of many fashion trends of previous years. Combined with modern thought, Saigon women continue to struggle for gender equality through a fashion perspective. They are not afraid to put on slightly rough menswear-oriented clothes that are meant for men, implicitly expressing personality and strength.
The spirit of openness and generosity in the 90s
Saigon women in the 90s showed a multi-style fashion mindset, not afraid to show off their seductive curves through bold cut designs. Crop tops, two-piece tops began to appear as the “manifesto” of modern women.
Brilliant with Pop-art style early 2000
The fashion of the early 2000s represented a clear transition of the new technology era. Colorful clothing combinations promoted by famous stars have become a fashion trend in the digital age.