Gucci and Rolex are among the two most sought-after high-fashion brands.
According to a report by market research firm Uswitch, Rolex and Gucci are the two luxury brands most people look to buy counterfeit goods.
This is also understandable because the items of these fashion houses can cost thousands of dollars. Following Gucci and Rolex is Louis Vuitton. Rapper Kanye West’s Yeezy brand of sneakers is also sought after by many people to buy fake goods instead of genuine ones.
In the popular segment, Crocs crocodile sandals are also sought by many people to buy fake goods. There are 25,200 searches for fake Crocs products on Google.
The counterfeit industry is booming and growing. In 2019, the Organization for Economic Co-operation and Development (OECD) on the trade in counterfeit goods said the counterfeit market now accounts for 3.3% of world trade. The most counterfeited items are shoes and clothing.
To a lesser extent, fashion houses are also actively adopting a variety of technologies including blockchain to control counterfeits and shoddy goods. Some fashion houses also use imitations as inspiration to create fashion collections. Last year, Gucci released a mocking fake collection with the word FAKE or the Guccy logo (intentionally misspelled) printed all over the shoe and clothing designs.
The war on fakes and shoddy imitations will continue. This can only be reduced when consumers raise their awareness of respecting copyright and the work of genuine creators.
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