In February of this year, the whole Asian fashion village was excited and surprised when Vogue China appointed Margaret Zhang – a 28-year-old girl as Editor-in-Chief. She is the successor of Angelica Cheung, who has been with Vogue China for 16 years.
However, after being appointed, for some reason Margaret remained silent for a long time. This raises the question, did Margaret give up her position due to her inability to withstand pressure from her colleagues? In response to those detractors, Margaret kept her composure and silence.
Until the beginning of this August, all of Vogue China’s posts have been deleted. This is said to be a move to “clear the way” for the new editor-in-chief with the message “Tong ex, welcome new”. Just a few days later, Vogue Trung released the first cover photo made by Margaret Zhang.
What is surprising is that Margaret does not use famous flowers or actors and singers. She chose Jignhan Fan – a dance student at Beijing Sports University to appear on the fashion bible.
It is known that the set of photos was taken at the national park in Zhangye, China, at the moment of dawn, opening a new day. This is the ambitious message that Margaret wants to send to her readers that Vogue China will have a change, a new dawn under her leadership.
Margaret Zhang was born in 1993. She is an overseas Chinese living in Australia. Before taking the highest responsibility at Vogue China. She has worked as a photographer, stylist, creative director and consultant for many brands. Zhang is credited with bringing The Face to Asia. Zhang is considered to be a breath of fresh air in Vogue China, a magazine that has been criticized for its anachronism.