Positioned by Nissan in the luxury segment to compete with famous names like Mercedes-Benz, BMW or Lexus, but after 7 years, since its launch in 2014, the name Infiniti is still quite faint in the market. Vietnam.
The fact that the only INFINITI showroom in Ho Chi Minh City located in District 3 has now been converted into MG Nam Ky Khoi Nghia showroom is just this move that shows that INFINITI has stopped selling new cars in Vietnam. In fact, INFINITI Vietnam has stopped distributing this model since the end of 2019, since INFINITI Vietnam brought back the QX50 batch until now. In the past 2 years, INFINITI car brand has not sold new cars in Vietnam market.
Currently, INFINITI Vietnam has stopped selling new models, but it still maintains maintenance and repair activities at 3 service workshops in Ho Chi Minh City, Hanoi and Da Nang. Nam still leaves open the possibility that the INFINITI brand will continue to distribute cars in the Vietnamese market, but this possibility is very low because the business situation is not bright and the disease is more stressful.
Previously, both Nissan and INFINITI brands in Vietnam were distributed by Tan Chong. After that, the two brands licensed the vehicle distribution rights to Vietnam Automobile Industry Development Company Limited (VAD). In early October 2020, VAD officially became the new distributor of Nissan Vietnam, but this unit does not accept the distribution of INFINITI car brand in Vietnam.
Tan Chong is also the importer and distributor of MG cars in Vietnam with the goal of opening 20 dealers nationwide after a year of launch. Therefore, Tan Chong took back the INFINITI car showroom in Ho Chi Minh City to open the MG showroom.
Founded in 1989, Infiniti carries with it Nissan’s ambition to compete with Japanese luxury car brands such as Acura and Lexus as well as European automakers such as BMW, Audi, and Mercedes-Benz. When entering Vietnam, INFINITI focuses on the luxury SUV segment including many different models such as QX60, QX70 and QX80.
In the Vietnamese market, Nissan’s INFINITI luxury car brand is still quite unfamiliar to most consumers in all three regions, so INFINITI’s models are difficult to compete fairly with rival models in the Vietnamese market. segment and have negative sales. In this SUV / Crossover segment in the first half of 2021, Kia Seltos is the dominant name and has no fair competitor.