It is not enough to have a beautiful face and a standard body like Kpop stars to easily conquer brand names.
More and more agencies are investing in idols day by day. They do not spare money to buy branded goods and actively contact brands to bring back lucrative representation contracts. However, not all stars can conquer the luxury fashion segment. Many times when looking at the stars wearing branded clothes, the audience just wants to “fain” because of “psychological trauma”.
BTS is the global brand ambassador of Louis Vuitton. However, when they first received a contract with the French fashion house, BTS received a lot of mixed opinions from the fashion-loving community. Because the audience thinks that all 7 famous group members do not have a standard body (compared to professional model standards), the expression is also quite innocent.
Netizens think that BTS received the contract only because of the group’s social media coverage. In addition, Louis Vuitton was also criticized a lot for not paying attention when choosing a brand ambassador, but only focusing on the influence of stars on social networks.
When looking at the images of Aespa promoting Givenchy’s latest handbag collection, the audience could only shake their heads in disgust. The group has completely failed to express the trendy spirit of the high-end fashion house.
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