Supermodel Kendall Jenner has been officially appointed as the creative director of the company FWRD – a company dealing in luxury fashion items.
At the beginning of September, Kendall Jenner shared on her personal page that she had just assumed the position of creative director of FWRD – a company dealing in high-end fashion items.
“This position is very important to me on my fashion journey. At FWRD, I get to work with talented designers and creative teams. This will be a great opportunity for me.” – Long legs 26 years old said.
As creative director, Kendall will be responsible for managing FWRD’s website, researching customer shopping trends. This will be a challenge for the young model.
Raissa Gerona – Director of FWRD’s parent company explained the reason for choosing Kendall: “She is the representative of new and breakthrough things in the fashion industry. No one can fill this position better than Kendall. Her modeling experience and acumen in the fashion industry will help FWRD thrive.”
However, besides the praise, many people expressed doubts about Kendall’s real ability. They think that she was chosen only because of her great influence on social networks.
“She does not deserve this prestigious position. Kendall has no talent, nor a fashion vision that is really far-reaching. But, influence is a way to help female media models become famous, putting FWRD on par with Farfetch or SSENSE”, the social network user wrote.
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