Chanel had to buy more land to grow jasmine to serve the production of its Chanel No.5 perfume.
According to Reuters, Chanel has just purchased a flower field in Grasse, France to ensure the supply of jasmine flowers for the production of Chanel No.5 perfume. Specifically, the company bought 100,000 m2 of land to add to the 200,000 m2 of previously owned land. The land of 200,000 m2 was previously purchased by the French fashion house in 1980.
Chanel No.5 perfume bottle has been around for 100 years and is one of the iconic perfume bottles of the perfume world in general and the Chanel brand in particular. It is known that to produce 1 bottle of this perfume, the manufacturer needs up to 1000 jasmine flowers. Because with the strong jasmine scent, the scent of Chanel No.5 is also considered the most feminine scent.
In fact, this product is a combination of jasmine, ylang-ylang, rose, sandalwood and an aldehyde artificial scent. Although aldehyde has a very strong and strong smell, easily overpowering other scents, Chanel still insists on using it because they think it has the ability to help perfume last longer.
In terms of packaging, the Chanel perfume bottle has an extremely simple design with a square, transparent glass jar with an oval cap. Many people believe that the Chanel perfume bottle is modeled after the Vendôme square, Paris. Others think that this perfume bottle resembles the whiskey bottles of Arthur Boy Capel – a lover of Chanel. The fashion house itself has never confirmed or denied these rumors.
Elle magazine once wrote about Chanel No.5: “It’s more than a scent. No.5 is a cultural icon, a historical witness to the development of fashion.”
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