Counterfeit goods are always one of the problems of the world fashion village. Follow Sneakers News, counterfeit goods are showing signs of strong growth in 2021. According to research site Uswitch, Gucci is the most counterfeited luxury brand. This is partly affected by Covid-19, the economic decline while the demand for “delicious food and beautiful clothes” remains unchanged, so some people have turned to fake goods as a way to satisfy their personal needs. The most counterfeited Gucci items include belts, shirts, t-shirts, and shoe accessories.
Besides Gucci, two other brands, Yeezy and Crocs, were also unlucky in the top fake brands. Yeezy Boots are the most counterfeited shoes this year. However, Adidas has not taken strong action to protect its brain children.
Contrary to the tycoon of the sports fashion village, Crocs is determined to take action to prevent counterfeiting and poor quality goods. Mr. Danielle – executive vice president and chief legal officer of Crocs said: “We must protect the brand and minimize the spread of counterfeit products in the market. Only then can Crocs be able to do so. Considerable development”
The company has sent a dispatch to the US International Trade Commission ITC about banning the import of footwear models that are copied from the original with registered intellectual property rights. Earlier, the company also filed a lawsuit against two of the largest retail chains in the US, Walmart and Hobby Lobby, for selling fake Crocs sandals.
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