Search engine giant Google is partnering with Canadian blockchain studio Dapper Labs to help develop new Web 3 products and services, including the hugely popular non-contagious token, or NFT, market.
According to Forbes, under the agreement, Google Cloud will act as the network operator for Dapper Labs’ flow blockchain, the scalable infrastructure that powers the entire ecosystem of NFTs, games and applications. Janet Kennedy, vice president of Google Cloud North America, said the multi-year partnership will help Dapper grow its operations through the “secure, scalable infrastructure” provided by Google.
Google has also made it easier for Flow developers to integrate with its software, which gives them a greater incentive to choose Google Cloud over rivals like Amazon Web Services.
Dapper Labs CEO Roham Gharegozlou Confirmed Partnership early Tuesday by welcoming Google to the Flow blockchain.
It is a pleasure for me to welcome Google to our place @flow_blockchain
In the # onFlow mainnet:
Now that over 3000 new developers are building, Google is starting to get involved to scaling https://t.co/0QmEdvogXh. to support
– roham (@roham) September 14, 2021
The Dapper’s Flow Blockchain supports some of the most popular NFT collectibles on the market, including NBA Top Shot and CryptoKitties. By February of this year, NBA Top Shot had grossed $ 230 million. According to Forbes, that number has nearly tripled to $ 680 million.
Realizing the long-term potential of NFTs, NBA legends Michael Jordan and Kevin Durant joined other investors to support Dapper’s $ 305 million financing round earlier this year. At the time, the company was valued at $ 2.6 billion.
Related: The NFT space is an interesting challenge to stay competitive, says Sean Kelly
In less than a year, the NFT has grown from a small and obscure corner of the crypto industry to a multi-billion dollar market. August was a record month for the NFT market, with 30-day revenue exceeding $ 2 billion, according to industry data.
On the business front, several NFT-focused companies have completed major financing rounds this year. As Cointelegraph reported, NFT company Recur recently closed a $ 50 million Series A backed by billionaire Steve Cohen’s family office, bringing its total value to $ 333 million.
Google did not immediately respond to a request for comment.