Naomi Osaka was born in 1997. She has a Haitian father and a Japanese mother. She is currently playing for the Japanese tennis team. Despite her very young age, Naomi has won the Grand Slam championship four times. Besides her sports career, Naomi Osaka is also known as a very influential person in the fashion industry.
The female athlete has collaborated with many brands such as Louis Vuitton, Nike, Levi’s and created many very good communication effects.
On January 11, 2021, Louis Vuitton officially appointed Naomi Osaka as its brand ambassador. This is the first time the French brand has collaborated with an athlete. She appeared in the campaign to promote the brand’s Spring 2021 collection. The photos were taken by Louis Vuitton creative director Nicolas Ghesquière.
Osaka officially paired with Nike in April 2019. The female athlete collaborated with the American sportswear brand to launch the first clothing collection in November of the same year. The collection includes basic items such as T-shirts, sweatshirts, polo shirts, shorts. The collection has striking and fresh colors.
In December 2020, Namoi, Nike teamed up with Comme des Garçons to create new Nike Blazer sneakers. The shoes are in neutral colors, with Naomi’s lettering and the words “Home is where the heart is”.
In May 2020, the public was surprised when Naomi showed off her sexy figure in the feminine swimwear collection. Sharing with the press Naomi said that Frankies Bikinis’ swimwear designs promote femininity but still allow the wearer to freely move.
In January of this year, Naomi accompanied other prominent faces to collaborate with Levi’s in the “Beauty of becoming” campaign. The promotional campaign is not about fancy things, but tells the daily life stories of famous people.
In 2020, the tennis player collaborated with the Adeam brand to launch its fall 2020 collection. Collection inspired by half blood of Naomi, Japan. The collection quickly created a buzz and sold out.
Late last year, the 24-year-old athlete teamed up with accessory brand Strathberry to launch a limited edition handbag collection.
It can be seen that, more and more, Naomi Osaka leaves more and more impressions in the fashion industry. Perhaps after retiring, she can completely consider opening a label for herself.