“Old re-composed”, it seems that Balenciaga deletes its own Instagram again?
In July, Balenciaga returned to the Haute Couture district after a 53-year absence. To prepare for this event, the French fashion brand directly deleted all posts on Instagram and Facebook. This is supposed to be an act of clearing the way, for the audience to focus all their attention on the re-emergence of high-end designs after half a century of hibernation.
2 months later, Balenciaga seems to have to use this technique again!
Specifically, the company deleted all Haute Couture costumes that I uploaded before. Up to now, only 7 posts have appeared on the French house’s Instagram. All are new outfits in the brand’s street collection. The representative face this time of Balenciaga is the “very talented” male singer Justin Bieber.
It can be seen that Autumn 2021 is marked as a new era of fashion houses. Besides purging social media sites, it seems the fashion house also signed Kim Kardashian and Kanye West. In recent times, the public has repeatedly encountered “this divorced couple” appearing in the rebellious designs of the French fashion house.
Recently, Kim Kardashian appeared in New York to prepare for the Met Gala with a full body cover from head to toe from a stylish fashion house. She wears a hood, gloves, thigh-high boots and leather shoes. Outside, she wears a leather trench coat. Kim K also did not forget to bring Balenciaga’s bag worth 1450 pounds.
According to Business Insider, a post on Kim’s personal Instagram costs between $300,000 and $500,000. The question of how much Balenciaga has to spend on this cooperation is making many people curious. These certainly helped Balenciaga achieve the communication effect that the brand wanted.
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